Digital Literacy Strategies to Foster Positive Student Perceptions of Cultural Diversity on Campus Social Media

Abstract

The development of social media within university environments presents both opportunities and challenges in shaping students’ positive perceptions of cultural diversity. This study examines digital literacy strategies that promote students’ positive perceptions of cultural diversity on campus-based social media. The research employed a library research method analyzing journal articles published between 2015 and 2024 from Google Scholar, ERIC, DOAJ, and Garuda databases. Articles were selected using inclusion criteria: peer-reviewed publications in Scopus/SINTA indexed journals, focus on digital literacy in multicultural contexts, and clear methodological frameworks. Exclusion criteria included non-academic sources, duplicates, and purely technical articles. Content analysis was applied through systematic thematic coding. The findings reveal four main dimensions: (1) information verification and hoax identification skills, (2) empathetic and inclusive communication competencies, (3) critical understanding of cultural representations, and (4) active participation in creating positive diversity content. This study contributes by synthesizing fragmented literature into an integrated framework linking digital literacy with intercultural perception formation in Indonesian higher education. Practical implications include: integrating digital literacy modules into mandatory courses, establishing Digital Literacy Centers, launching peer-led intercultural campaigns, and developing monitoring policies. Future research should employ mixed-methods approaches for empirical validation.