Strategy for Establishing a Creative Team in Jagabaya Village to Improve Branding and Promotion of Village Commercial Products
Keywords:
Branding, Community Empowerment, Digital Marketing, Photography, Social Media, Training, VideographyAbstract
This article discusses the results of a community development activity carried out in Jagabaya Village, Mekarmukti District, Garut Regency, aimed at establishing a creative team focused on enhancing the branding and promotion of village commercial products. The objective of this activity was to provide training to local youth, enabling them to manage documentation and digitally promote village products through social media. The activity was conducted in two stages: digital skills training and the inauguration of the creative team. The training covered graphic design, photography, videography, and speaking in front of the camera. After the training, the creative team was inaugurated to continue the task of documenting and promoting village products. The results of this activity show that the formation of the creative team can enhance participants' digital skills, expand the market reach of local products, and strengthen collaboration between the school, village government, and youth. This program is expected to have a positive impact on the economic growth and online presence of Jagabaya Village’s commercial products and contribute to the development of a more inclusive and sustainable community.
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Copyright (c) 2025 Muhamad Iqbal Fauzan, Sifa Ul Alawiyah, Indah Puji Lestari, Mirzan Ramadhan, Ferdy Hilmi Daffa, Nurlaelasari Nurlaelasari, Adinda Gisca Faradila, Nurhasanah Nurhasanah, Yuda Pramudiya, Dewa Al Hasyemi, Rd. Kisan Marta Januar, Akbar Ilham Nugraha, Idul Fitra, Adam Ramdhani, Alfi Syahrinnur Juandi, Alan Suryadi, Arya Dhimas (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
